What is going on at X?
Recently, a large number of creators have reported a similar pattern regarding their account's analytics.
Engagement up, impressions down.
Most accounts experiencing this are also experiencing mass follower removals every night.
Hundreds, and thousands in some cases, of followers will unfollow an account from around 1AM - 3AM ET.
This mass unfollowing seems to have a direct correlation with the analytics in the collage below.
X may feel the mass unfollowing show signs of follower manipulation, therefore it limits the reach of said account.
It also could be bot clearance, however I, and many other creators, have received several dm's saying X has unfollowed their account for them, without them doing it themself.
Now, another explanation is an algorithm change.
If this is this case, I think more transparency is needed as creators are being hit quite hard when it comes to impressions/followers.
We have also seen heightened levels of censorship lately.
Lucas Gage was banned for 3 months, Autumn Groyper was permanently banned and Sulaiman Ahmed has been locked out of his account.
This comes after major Telegram channels, and X accounts in some cases, have set up a targeted campaign to get these people removed from the app.
Now, I can't say for certain that it was these accounts and Telegram channels that lead to the ban of these people, but it's definitely something X should be looking into.
I hope all the issues many creators are experiencing on this app, can be addressed as soon as possible.
@elonmusk
Mike